Our specialized data & social communication management platforms provide the tools you need to optimize ad performance, increase traffic and stay on top of your digital marketing efforts.
AudienceOne® is one of Japan’s largest proprietary data management platform (DMP), developed by the D.A.Consortium Inc. (DAC). It develops audience intelligence and builds specific audience segments for the targeted marketing campaigns.
Key features of AudienceOne®
VISUALIATION OF DEMOGRAPHIC INFORMATION
Visualize clustered audience data by age, gender, residence and work location. Targeting ad delivery based on the clustered audience data is possible.
User analysis based on keywords
Visualize searched words, search activities on various sites, lifestyles and preferences of visitors.
Collaboration with ad serving solutions
The data from AudienceOne® can be collaborated with ad serving solutions including MarketOne® and others to serve ads effectively to users.
AudienceOne®’s one-time addition of tags enables management of all tags from the dashboard.
Data structure can be aligned to site tree structure with easy to setup URL mapping.
Extend audience targeting based on segment overlap on other sites.
Analyze and report overlapping segments/ keyword groups/ categories of users, to effectively target users.
Reporting on user attributes based on categories/ keyword groups/ segments, such as gender, age, home and work address, OS and browser.
LPO TOOL INTEGRATION
Integrate data with external Landing Page Optimization (LPO) tools to effectively optimize the landing pages according to demographics, preference and other conditions.
DialogOne® is one of Japan’s most widely distributed messaging management solutions. It is linked with LINE. DialogOne® delivers messages customized to the user at the optimal timing through the effective use of a wealth of data, not only data obtained through the LINE app, but also company-owned customer data. DAC is certified in Japan as a partner in the communications category of the LINE Biz Partner Program. In addition, DAC has been awarded certification badges in five areas, the most for any one company.
Segmented message delivery based on user information
Using data obtained within LINE as well as customer data and segment information from outside sources, DialogOne® can deliver customized messages to users who are connected as friends on the LINE official account.
Inquiry handling over LINE
In response to user comments, DialogOne® generates keyword responses and automated responses using chat bots and AI. This enables companies to provide users the most appropriate answers and information to meet their needs without human intervention. In addition, with a live chat function, companies can also offer customer support provided by operators.
Message delivery with optimal visuals
DialogOne® can deliver messages in Carousel, Image Map and a wide variety of other formats so that companies can send messages with visuals that are optimal to the content.
Customer information acquisition and data linkage
With DialogOne®, questionnaire data and tracking data of past deliveries can be utilized for message deliveries. In addition, it can link and utilize in-house customer data, store visit data and external data, such as that from DAC's AudienceOne®.